Building a connection with the target beyond the product.
iBoo developed an app in which the Dinosaurus universe came to life. The children had to take care of the Dinosaurus from the time they hatched until they reached adulthood, learning healthy values and having fun with them. To do this, the 6 fun characters in their different stages of life had to be modelled beforehand, and then animated and integrated into the game.
Countries
FR
ES
PT
NL
Result
A significant increase in sales was identified and more than 1 million downloads were recorded.
