What is an SEO audit, and what is it for
An SEO audit is the analysis of various aspects related to a website’s organic positioning. It is an «X-ray» that will help us diagnose problems and detect improvements we can make to optimize our positioning.
This analysis will allow us to maintain good organic positioning for our website, taking into account the evolution of user behavior and technologies, attracting our target audience, and achieving a good ranking in search engines.
What can we detect with an SEO audit?
When conducting an SEO audit, we can detect several areas for improvement in our website’s organic positioning. Some of them are:
- Knowing if our main pages are visible to Google
- Checking if there are meta descriptions we haven’t set up
- Verifying if there are 404 errors (or other types of errors)
- Seeing if we have pages without an H1
- Checking if the content we create is of interest to users
- Knowing if our link-building strategy is working
How do we conduct an SEO audit?
Carrying out an SEO audit is not about checking off different items on a checklist; it should be focused on the business aspect to achieve the goals we set for ourselves.
At iBoo, the steps we follow to perform the SEO audit are:
- Initial situation analysis: We verify that the pages can be indexed by Google, check if the loading speed and mobile content adaptation are optimal, analyze the website’s architecture, etc.
- Competitor benchmarking: In this way, we ensure the keywords with which they are ranking and the different topics they are working on in their content, to know how to get ahead of them.
- Keyword research: we verify the keywords on which we will focus our website’s positioning and analyze their performance.
- On-Page, Technical, and Off-Page SEO Analysis: These analyses will allow you to verify that all factors (within the website, external elements, or technical elements) are optimized and are not posing a disadvantage in organic positioning.
- SEO Strategy: Finally, taking our goals into account and establishing an SEO strategy based on them is the finishing touch with which we would conclude the audit.
The SEO audit: essential for any strategy
As we have mentioned, SEO optimization is not about checking off items on our checklist; it is an ongoing process that we must adapt to our strategy and the environment (competitors, technologies, users, etc.). It doesn’t matter how optimized our website is; we will always need optimal SEO for the website to fulfill its purpose.
What objectives do you have for your website? Are you achieving them? We can surely help you! Send us your questions without any obligation; together we can ensure your positioning is optimized.
