Creating a link between the brand and the little ones during snack time.
With the aim of brightening up snack time, iBoo and Y&R joined forces to create a fun dance app where you can learn hip hop, travel the world, star in dance battles with other users through an avatar and get objects by scanning packs of La Vaca que Ríe sticks.
Result
Thanks to a TV campaign, the management of influencers in the sector and support at points of sale, the app was a real success. Achieving the highest score in the markets for 2 years and several updates with improvements for users.
