5 SEO trends that will be successful in 2021
It is said that there is no better place to hide a corpse than on the second page of Google, imagine on the third, the fourth… Keeping up to date with SEO trends will make you be in the top positions when users search for information related to your company or your sector. See how important it is?
The importance of SEO optimisation
SEO strategies are still the most used by marketing experts because, although they require a lot of effort, they are the ones that get the best results in the long term. Google’s algorithm is constantly changing and that is why you have to keep up to date with new trends in order to successfully deal with changes and avoid penalties.
Good search engine optimisation is the most effective way to get web traffic.
Take note, we are going to tell you about some SEO trends you need to know to succeed in 2021:
1- The role of RankBrain and artificial intelligence
Research results on Google’s artificial intelligence are surprising in showing how it influences web search. Google has allowed RankBrain to interpret all queries since 2016, making it the third most important ranking factor in Google’s search algorithm.
RankBrain is a new algorithm subsystem that Google uses in the delivery of search results or SERPs. It is a model that uses machine learning and artificial intelligence to answer questions that have never been asked before.
SEO experts should look at developing a good keyword strategy so that Google, as a semantic search engine, can deduce the meaning of any query. This means that if a web page ranks well for a particular search, its position does not depend so much on whether or not it contains the keyword as on the relevance of the web page’s content to the concept that RankBrain links to that key term.
2- Content governed by the EAT principle
E-A-T stands for expertise, authoritativeness and trustworthiness and are three aspects that Google evaluates independently using different criteria for each.
- Experience: is having a high level of knowledge or skill in a particular field. It is assessed primarily at the content level, not at the website or organisational level. Google rewards websites with content created by subject matter experts.
- Authority: is the reputation among other experts in the industry. To be authoritative is to be a source of reference information on a topic. Google rewards websites that the reviewers consider to have a certain reputation.
- Reliability: is the legitimacy, transparency and accuracy of the website and its content. Google rewards websites that indicate who is responsible for the content published.
3- Voice searches are becoming more common
Technology is precise, agile and responds efficiently to users who want to access information as quickly as possible. That is why new ways of solving needs are being sought, eliminating steps and operations to make our lives easier.
With the new voice assistants, they have managed to speed up the search process considerably. It is no longer necessary to type, but just by speaking out loud we can make any query. To optimise your website in SEO for voice searches, it is important that you take into account the following points:
- Structure and organise your content well.
- Plan a Google My Business strategy.
- Make sure you are mobile-friendly.
- Adjust your keywords taking into account the most natural language.
- Answer your users’ questions on the blog.
- Use short featured snippets with useful information.
- Control the loading time and speed of your website.
- Work on and verify domain authority.
- Optimise information for long queries
- Create a FAQ section focused on long tail keywords.
- Get links on as many websites as possible.
4- Top priority for mobile-friendly pages
Google already considers the mobile version to be the primary version, not the desktop version. To boost mobile SEO it is important that Google can crawl your URLs, use the same meta robots tags on desktop and mobile sites, work on local content, reduce bounce rate, improve loading speed and above all, have a responsive design.
5- The power of multimedia content
Nowadays it is unthinkable to design a website without images. The use of any resource, be it graphics, icons, photos or videos, enriches the web and makes it much more attractive to any user. In fact, video is expected to surpass all other forms of content in terms of consumption.
To optimise the SEO of multimedia content, it is recommended:
- Use keyword names to get friendly URLs.
- Upload good quality resources: size, format, contrast, etc.
- Take care with the compression size so as not to alter the loading speed or the loss of visibility for the user.
- Prepare an alternative text in the event of a display error.
- Reference the keywords in the file name before and after the content to make it relevant.
- Link pages to the pieces for quick indexing of the image,
Now you know where to start optimising your website’s SEO to increase the visibility of your business in searches. This way you will attract many more visitors which will lead to more conversions and sales – you’ll see how valuable SEO is!
